How Travel Insurance Brokers Can Increase Sales with AwayCare Trip Cancellation Coverage

As travelers settle back in and reflect on their trip, many are already dreaming about where to go next. That moment — when they’re still in travel mode and inspired — is the perfect time to introduce trip cancellation protection.

When clients book months in advance, they often commit significant non-refundable payments for airfare, tours, cruises, and accommodations. Although departure may feel far away, circumstances can change quickly. A well-timed conversation about trip cancellation coverage positions you as a proactive advisor, not just a policy provider.

Offering an AwayCare Trip Cancellation Policy allows you to:

Protect your client’s prepaid, non-refundable deposits
Strengthen your advisory role beyond emergency medical coverage
Create an additional revenue opportunity

This is especially valuable for snowbirds, cruise travelers, escorted tours, and multi-destination vacations where upfront costs are substantial.

Overcoming Common Client Objections

Clients sometimes hesitate to purchase cancellation coverage because they worry that they may change their mind later. AwayCare offers flexibility that helps address this concern.

The policy may be cancelled (subject to a small administrative fee) if:

The tour operator changes travel dates, and the client is unable to travel
The tour operator cancels the trip, and it becomes 100% refundable
The client cancels prior to any cancellation penalties

Conditions apply: One of the above reasons must apply, all cancellation penalties must be waived, and no claims can have been or will be submitted against the policy.

This built-in flexibility makes the product easier to present—and easier for clients to confidently accept.

Added Protection with CFAR

For clients seeking maximum flexibility, the AwayCare True Options Cancellation Plan offers an optional Cancel For Any Reason (CFAR) upgrade.

CFAR:

Must be added at the time of policy purchase
Must be purchased within 7 days of the initial trip booking
Requires cancellation at least 24 hours before departure
Provides up to 75% reimbursement of prepaid, non-refundable trip costs

This is a strong cross-sell opportunity for higher-value trips and clients who want broader cancellation flexibility beyond standard covered risks.

Sales Positioning Tips for Brokers

Introduce it early.
Present cancellation coverage when the trip is booked—not weeks later when eligibility windows may close.
Frame it as asset protection.
Position it as protecting a travel investment, not simply insuring a trip.
Use real-life scenarios.
Clients relate more to “what if plans change” than to technical policy wording.
Bundle coverage.
Pair trip cancellation with emergency medical coverage to offer a complete travel protection solution.